PACIFIC PALISADES, Calif., March 20, 2018 /PRNewswire/ — fusionZONE Automotive, LLC announced the appointment of Steve Greenfield as the company’s President, effective immediately.
Greenfield most recently served as Chief Executive Officer and Founder of Automotive Ventures LLC. Previously, he was Vice President of Business Development and Product Management at AutoTrader.com, where he spearheaded close to one billion dollars of acquisitions, including Kelley Blue Book, vAuto, HomeNet and VinSolutions.
“fusionZONE is focused on creating value for our dealers by understanding their business and driving results,” said Brett Sutherlin, Founder of fusionZONE Automotive. “Steve is recognized throughout the automotive industry with nearly 20 years of experience in a variety of leadership roles. His depth of experience in business development, product management, strategic advising and building companies has helped build billions of dollars of value in the industry. We are thrilled to have Steve on our team to help us drive greater value for our dealer customers.”
“Steve has the unique combination of management and operational skills that we look for to drive results in our portfolio companies,” said Ron Hess, Managing Director of Primus. “His experience across various leadership roles in the automotive space, as well as his vision on how to build deeper relationships with and value for car dealers, will help lead fusionZONE to even greater growth. We’re excited to have him on board.”
“For almost 20 years, my career has centered around understanding and delivering innovative solutions that improve the shopping and buying experience for both consumers and for dealers,” said Greenfield. “fusionZONE is uniquely positioned to better help dealers make sense of their digital solutions, enhance their online presence, and help them convert more of their marketing spend to car buyers. I’m proud and excited to be joining fusionZONE to help fuel the evolution of the industry and empower car dealers.”
Since leaving AutoTrader.com in 2014, Greenfield has helped several Private Equity firms conduct due diligence on automotive technology acquisitions, often helping their portfolio companies with strategy, post-acquisition. Prior to his roles at Automotive Ventures and AutoTrader.com, Greenfield headed international business development for Manheim.
Visit www.FZAutomotive.com to find out more about the company. Also, visit us at NADA 2018 in Las Vegas at booth 1219N.
For more information, contact Gina Reuscher at (888) 576-1136.
About fusionZONE Automotive, LLC
Based in Pacific Palisades, CA, fusionZONE Automotive offers automotive dealers the nation’s fastest, cutting-edge, customized and responsive websites. With the sole objective of driving website conversions and leads, fusionZONE Automotive websites help dealers sell more cars. We also offer progressive, complete digital marketing solutions, streamlining the digital process for dealerships of all sizes. fusionZONE Automotive websites are designed to not only garner as much traffic as possible, but also to actively convert that traffic into leads and sales.