Cleveland Atlanta Trusted Partners for Growth Companies

Founded in 1984, Primus is a growth-oriented private equity firm focused on investing in leading healthcare, software, and technology-enabled companies.  We partner with exceptional management teams to accelerate growth, improve the operating performance, and increase the value of the companies in which we invest.

The types of transactions we pursue include buyouts, control and minority recapitalizations, secondary share purchases and expansion financings. This flexible approach enables us to engage with business owners and design tailored investment structures to meet the particular needs of the transaction.

Primus’ investment professionals are experienced investors who have worked together across multiple funds to build a track record of success. We use a collaborative approach when working with our portfolio companies and offer the firm’s collective resources.

The partners come from diverse and complementary backgrounds including strategy consulting, investment banking, operations, sales, marketing and general management.

Industry Focus

We focus on three industry sectors:

Primus News

Primus Capital Announces Major Growth Investment in Rev.io

Recapitalization will support Rev.io’s ambitious growth goals for its market-leading billing and customer management platform serving communications and technology providers. (Atlanta, GA — September 8, 2020) – Primus Capital (“Primus”) today announced a significant growth equity investment in…

Primus Capital Announces Major Growth Investment in Cayuse

Portland, OR – August 27, 2020 –  Primus Capital (Primus), announced a major growth investment in Cayuse, the market leader in research administration software. This investment comes at a time of rapid growth by Cayuse, driven in large…

TA Associates Announces the Acquisitions of Auction Technology Group (“ATG”) from ECI Partners and Proxibid from Primus Capital

TA Associates, a leading global growth private equity firm, today announced the acquisitions of Auction Technology Group (“ATG”), a leading online platform for auctions across Europe and the United States, from ECI Partners (“ECI”), and Proxibid, an online marketplace for connecting buyers and sellers across North America, from Primus Capital (“Primus”).

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