Founded in 1983, Primus is a growth-oriented private equity firm focused on investing in leading healthcare, software, and technology-enabled companies.  We partner with exceptional management teams to accelerate growth, improve the operating performance, and increase the value of the companies in which we invest.

The types of transactions we pursue include buyouts, control and minority recapitalizations, secondary share purchases and expansion financings. This flexible approach enables us to engage with business owners and design tailored investment structures to meet the particular needs of the transaction.

Primus’ investment professionals are experienced investors who have worked together across multiple funds to build a track record of success. We use a collaborative approach when working with our portfolio companies and offer the firm’s collective resources.

The partners come from diverse and complementary backgrounds including strategy consulting, investment banking, operations, sales, marketing and general management.

Industry Focus

We focus on three industry sectors:

Primus News

Primus Capital Announces Major Growth Investment in Ambition

NASHVILLE, Tenn., Oct. 7, 2021 /PRNewswire/ — Ambition, the leader in sales coaching and gamification, today announced it is partnering with Primus Capital on a significant growth financing. Ambition has doubled its client base of Fortune 500 organizations over…

Primus Capital Announces Major Growth Investment in Bloomfire

(Atlanta, GA — August 16, 2021) – Primus Capital (“Primus”) today announced a significant growth equity investment in Austin-based, Bloomfire, the leader in knowledge engagement software.  Primus will partner with the Bloomfire management team to drive the company’s…

Black Knight Completes Top of Mind Acquisition

JACKSONVILLE, Fla. – July 7, 2021 – Black Knight, Inc. (NYSE:BKI), an award-winning software, data and analytics provider to the mortgage and consumer loan, real estate and capital markets verticals, announced the completion of its acquisition of Top…