Primus Capital Announces Major Growth Investment in Bloomfire

(Atlanta, GA — August 16, 2021)Primus Capital (“Primus”) today announced a significant growth equity investment in Austin-based, Bloomfire, the leader in knowledge engagement software.  Primus will partner with the Bloomfire management team to drive the company’s next phase of growth.

“Partnering with Primus on this significant investment is a real opportunity for Bloomfire to accelerate our growth and innovation while continuing the dedicated support we provide our customers,” said Mark Hammer, Bloomfire CEO. “We intend to use this funding to advance our platform to push the boundaries of what an intelligent knowledge engagement platform can do for today’s enterprise. Our success is due to the smart and efficient work of the entire Bloomfire team, as well as our deep base of enterprise and mid-market customers. By leveraging Primus’ experience with great SaaS companies, we now have the opportunity to invest in the team and look for M&A opportunities to expand our footprint.”

Aaron Davis, director of Primus, said, “Bloomfire has an industry-leading product, a strong leadership team, and a proven track record for growth. The company’s leading position in the knowledge management space, combined with this investment, will create a new growth trajectory for the business. There is significant momentum in market demand for knowledge management solutions, and we are excited about the opportunity to support the team to build on their success to date and continue to innovate in this category.”

As part of this recapitalization, Aaron Davis and Chandler Watlington of Primus Capital will join Bloomfire’s board of directors, along with Bloomfire CEO Mark Hammer.

About Bloomfire

Based in Austin, TX, Bloomfire is a knowledge engagement platform that enables and empowers teams to tap into their organization’s collective intelligence. Bloomfire gives organizations one centralized, searchable place to collect, find and democratize knowledge and insights. Its purpose-built knowledge solution makes it simple for brands like Burberry, Capital One, Conagra, Jackson Hewitt, Metlife and Lubrizol, to find, contribute to, and manage company knowledge so that employees have the information they need to do their jobs. For more information or to schedule a demo, visit