Founded in 1983, Primus is a private equity partnership that is currently investing out of its ninth fund, an $800 million investment vehicle. With offices in Atlanta and Cleveland, Primus is focused on investing in leading healthcare, software, and technology-enabled services companies. We have invested in over 130 companies, partnering with exceptional management teams to accelerate growth and create shareholder value by applying our industry knowledge, financial resources, and investment experience.
About Primus
Investment Strategy
We take a flexible investment approach, seeking to create value-added engagements in growth-oriented companies across our three industry sectors. We invest in the healthcare, software/technology and technology-enabled services industries with a specific focus in healthcare IT, healthcare services, financial technology, marketing technology, education technology and human capital management.
As a strategic investment partner, our equity capital can help shareholders and management accomplish any of the following goals:
Investment Criteria
| Company Size | Enterprise values up to $250 million |
| Investment Amount | $15 - $70 million; larger with limited partner co-investment |
| Transaction Types | Buyouts, recapitalizations, expansion financings |
| Industries | Healthcare, software/technology, tech-enabled services |
| Sub-sectors | Healthcare Information Technology, Healthcare Services, Financial Technology, Education Technology, Human Capital Management, Marketing Technology, Infrastructure Technology, Security, Vertical Software |
| Geography | United States and Canada |
| Hold Period | Typically 3-7 years |
Why Primus?
- Management centric investment strategy. We invest in companies run by experienced managers and engage through our role on the boards of directors.
- We advance together. We align interests and foster decision making between management and Primus. Through equity ownership, we help ensure meaningful value creation in our companies.
- Consistent support. Most companies don’t follow a straight path to value creation. We have a history of working constructively with our management teams to address the challenges of growing a business.
- Experience and industry focus create knowledge. We understand emerging industry trends, competitive threats and acquisition and exit opportunities. We apply this experience and knowledge in working with management to maximize value and achieve liquidity.
- You run the company. We help you succeed. We make available the resources of our firm and its network of business relationships to management to help grow your company more rapidly and profitably. We assist management teams with strategic analysis, such as extending product or service lines, entering new geographies and evaluating and acquiring complementary businesses.
- Transaction structure that meets your needs. We take a flexible approach to structuring our investments and can tailor a transaction to meet your specific needs. We make both minority and control equity investments and use prudent financial leverage to enhance equity returns where appropriate.
- Access to capital. In addition to our capital under management, we maintain an extensive network of lenders and equity co-investors that provides access to additional capital that may be required to fund your transaction.
- Speed to close. We have a consistent track record of completing transactions that require timely responses, complicated negotiations and creative approaches